How To Choose The Right Course For Your Business

Let’s be honest. Course creation isn’t a walk in the park. Creating a course is a LOT of work. Before you start, I want to ensure you’re creating the right course for your current stage of business. 

You may be wondering why this matters. Let me tell you, what you’ll learn in today’s post is the biggest difference between a successful course launch and launching to crickets.

One of the biggest struggles course creators have is selling their course, and the reason why is because they’re not creating the right course for their stage of business.

Let’s talk about the 3 Stages of a Course Creation Business

The 3 stages of a course creation business are:

• Beginning Stage
• Building Stage
• Scaling Stage

Each stage has milestones to hit and different offers that will fit your stage of business.

Stage 1: The Beginning Stage

The beginning stage is exactly what it sounds like, the beginning. The main goal of this stage is to build your audience and authority!

Growth Stage: 1

Focus:

• Creating consistent evergreen content 
• Building your lead funnel
• Consistently emailing your list
• Pick 1 primary source of traffic that will build your email list

Build:

• Introductory Offer

Goal:

• Grow your email list to 200 subscribers*
• *In the podcast episode, I say 500. 200 is a great first goal!

Growth Stage: 2

Focus:

• Creating consistent evergreen content 
• Consistently emailing your list
• Pick a secondary source of traffic that will build your email list
• Launch your 101 Course with a Learning Launch

Build:

• 101 Course

Goal:

• Grow your email list to 500 subscribers
• Hit your launch numbers

Stage 2: The Building Stage

Now you’ve got some traction! You’ve got an email list, you’ve sold your first offer, and you’re on your way! During the Building Stage, your goal is to create consistent income!

Growth Stage: 1

Focus:

• Continue building your list…always!
• Refine your marketing for your next launch
• Relaunch your 101 Course with a Build-Up Launch

Build:

• You’re not building anything at this stage, you’re refining your marketing and relaunching your 101 course.

Goal:

• Hit $1000 in sales consistently

Growth Stage: 2

Focus:

• Creating consistent evergreen content 
• Consistently emailing your list
• Pick a secondary source of traffic that will build your email list
• Launch your 101 Course with a Learning Launch

Build:

• Premium Course

Goal:

• Earn a full-time income ($3k-$5/month)

Stage 3: Scaling Stage

In the scaling stage, you’re going to scale your offers that are working and start working with affiliates and create JV partnerships to help grow and scale your offers!

Focus:

• Outsource work you don’t enjoy!
• Refine your marketing
• Relaunch your Premium Course with a Build-Up Launch

Build:

• Affiliate marketing relationships

Goal:

• Scale offers that are working!

If you want to hear a more in-depth description of each of these levels of business and offers, make sure to listen to the podcast episode!

If you’re ready to create your course, grab the course creation playbook below!